Jimmy Choo has launched a photo competition to support Project PEP, a capsule collection that helps to fund the Simelela Rape Clinic in South Africa. Jimmy Choo will donate 25% of the net sales from Project PEP to the Elton John AIDS Foundation. With this funding, the Elton John AIDS Foundation can directly support the pioneering Simelela Rape Centre in Cape Town that was set up in 2005, with the mission to administer victims of abuse with the vital HIV preventative PEP medication (Post Exposure Prophylaxis) and provide the infrastructure for medical, counselling and legal support.
All you need to do is upload a photo inspired by the theme ‘You, Your Shoes and 72′. Your photos will also have the opportunity to be exhibited at the Project PEP launch event at Selfridges on 29 October. Check out some of the entries!