Assisting at London Fashion Week

Fortunately this September I had the opportunity to assist Stylist Rebekah Roy again at London Fashion Week Spring Summer 2010! The shows I assisted at were The Ones to Watch, , , Harriet’s Muse, Fashion Shenzhen and William Tempest.

Friday 18th September: The Ones to Watch showcasing 4 new designers Ada Zanditon, Dean Quinn, Hermione de Paula & Marko Mitanovski. The backstage area was quite chaotic as there were 4 different designers with about 12 looks each. I assisted closely with Marko Mitanovski’s collection, as there were lots of garments to each look and very theatrical hair and makeup to work with!

Saturday 19th September: Jasper Garvida presentation at the On/Off venue. The collection was very colourful with some multi coloured crochet pieces and a lot of detailed evening wear. Fittings ran smoothly but I left to go to the next show and set up, so I didn’t get to actually see the presentation but I heard it ran well!

Alice Palmer then showcased her new knitwear collection. The pieces were absolutely beautiful. Alice Palmer collaborated with jewellery designer’s Fannie Schiavoni S/S 10 collection (which I love!)

I got the opportunity to see a couple of fashion shows during the Friday and Saturday, which I really enjoy doing!

Sunday 20th September: Harriet’s Muse presentation took place. This year they were showcasing their Spring Summer ’10 collection on 13 black mannequins with 2 models. This was my first ever experience dressing mannequins which was interesting! I particularly liked the use of belts/corsets draped across the mannequin’s shoulders. Stuck around for the presentation, which seemed a great success!

I then saw the Alexandra Agrover Presentation, which featured a short film and lots and lots of black! Even black liquorice!

I also had the opportunity to see this years Merit Award designer ’s show.

Monday 21st September: Fashion Shenzhen are 3 Chinese Fashion Designers Xiendier, Ground Show and Tangy and they have not shown in London before now. Two of the designers had 12 looks each and the other designer had 24 looks which made for 4 changes per model- being very organised helped fittings run efficiently! There was definitely a language barrier between the designer and us working and there were even translators but luckily this did not stop the show being effective.

Straight afterward was the call time for last years Merit Award designer, William Tempest showcasing his Spring Summer 2010 collection that was stunning in corals, charcoal and metallic. I particularly loved the addition of handbags! Everything was very organised and particularly calm back stage- which made for a wonderful end to a chaotic week!

Yet again I’d like to thank Rebekah Roy for giving me the opportunity to help out at London Fashion Week- the experience that I have gained during the past 2 seasons is so invaluable!

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