I’m not sure if the silver haired mannequin is becoming a new trend. Silver wigs are quite clever as the mannequins could be quite hip and youthful or chic and elegant (translation: the older women) – of course this depends on which market they are targeting. It’s the styling that makes the image above a bit more trendy and the ones below are more classic.
We do know that the population is ageing and not necessarily spending a huge amount of their income on fashion. I recently did a shoot called "Life begins at 85" and it just makes you think about what an ageist society we live in. Fashion doesn’t stop because we are ageing – one might not be trendy but style is supposed to be ageless.
I don’t want to have "old lady" hair when I’m old – it seems to be a style, a look that’s been around for ages. Do all Nan’s look the same?