Irregular Choice Shoes

Irregular Choice held a party in their Carnaby Street store on Tuesday – it was a lot of fun!

I have small feet and tend to like quirky shoes. I like interesting heels, textures and colours and I don’t like to spend a huge amount of money on shoes. I discovered Irregular Choice shoes a few years back when I first came to the UK. They had lots of round toes, which I quite liked as they tend to make your feet look even smaller – more doll-like.

The evening started with jelly beans, fruit juice and lots of pink drinks followed by Spoken Word artist Laura Dockrill aka ‘Dockers MC’ and Polly Scattergood performed live sets from her new album.

Singer Mollie Boy Blue with designer Danny Sullivan.

Brighton based designer Danny Sullivan started Irregular Choice in 2000. Although he has no formal training as a shoe designer Danny grew up in the foot trade: his parents set up and ran the infamous ‘Transport’ on London’s King’s Road in its heyday, throughout the ‘60s and ‘70s. The brand kicked off its first season with its own take on the traditional Japanese split-toe look, which still makes an appearance in every collection. They launched their first men’s collection in 2004 and collaborations with cult doll Blythe (this collection was super cute) and New York hipsters Heatherette.

Sales at the store have consistently been 70% over target since day one. They sell about 500-650 pairs a week in a tiny 850 sq foot shop on Carnaby Street. With sales of around 200,000 pairs a year across the UK and over 100 stockists including Office, Shoe, Poste Mistress and Selfridges, Irregular Choice’s cult status has also been helped by a celebrity following including Gwen Stefani, Katie Perry, X-Factor’s Diana Vickers, Sienna Miller, Mollie Boy Blue and Agyness Deyn.

You can purchase a pair of Irregular Choice shoes in over 30 countries – from Singapore, China, and Taiwan to Serbia, Russia, New Zealand, Brazil and the USA including a store in New York’s Lafayette Street!

Related Posts

  • Aruna Seth – Shoes glorious shoes…Aruna Seth – Shoes glorious shoes… Like most women, I adore shoes. I also adore embellishment and I love nothing more when the two collide. Last week I went to a party in aid of Aruna Seth shoes. The party was at celeb […]
  • Mr. Start & Mr. Hare – London Collections: MenMr. Start & Mr. Hare – London Collections: Men Mr. Hare and Mr. Start showed their SS14 collection at London’s House of St. Barnabase in Soho during the London Collections: Men. It was a very English event - everyone was very […]
  • An Interview with Shoe Designer Anna KichensideAn Interview with Shoe Designer Anna Kichenside I met Anna Kichenside after she graduated, while she was working at Gil Carvalho. It seemed inevitable at the time the she would set up her own label. How did you become interested in […]
  • The All Star ConverseThe All Star Converse Sometimes we don't know why a brand is popular or trendy - it just is, but really nothing ever just is. The All Star Converse was designed in 1917.  Chuck Taylor was a high school […]

One comment

  1. Michelle
    June 20, 2009 at 0:00

    Oh I love Irregular Choice!! They have such cute and funky designs. There’s some REALLY great deals on right now in them (like, $30-40 USD!), just FYI :)

Comments are closed.