Vogue UK Editor Alexandra Shulman Stands Up Against Overly-Small Sample Garments

In today’s Daily Mail there’s a great article about a letter Alexandra Shulman recently sent to designers saying their samples are too small. She sent the letter to major labels including Karl Lagerfeld, John Galliano, Prada and Versace.

She’s fantastic! Alexandra Shulman is all about business sense, and it’s great that her main argument is that it’s bad for business: she says her readers don’t want to see models that thin in editorial or advertising.

She’s so right – it’s always been amazing to me how small some samples are. I’ve styled shoots where we can’t even do up the back or any of the zips because the clothes are so small – and not just for the women’s clothes but for the men’s too!

We all have to do our part to correct this problem – it’s just good business!

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3 comments on “Vogue UK Editor Alexandra Shulman Stands Up Against Overly-Small Sample Garments

  1. Make Do Style
    June 14, 2009 at 15:15

    Brave woman indeed!

  2. Ms Fitz
    June 17, 2009 at 1:01


    This is such a huge issue that affects everyone working in the fashion food chain. From designers to models, to stylists, buyers, consumers and manufacturers.

    The only way I can see it actually changing though is if that there is a legislative body that implements a standardised sizing system in place that every body has to adhere to.

    I hope someone somewhere in government stands up and puts it into place.

  3. Cindy
    October 30, 2009 at 2:02

    Hi, I’m Cindy from Australia. Living in a society that many women are size 14+ including my friends, my colleagues, I think it is unrealistic for fashion editors who only choose slim styles to edit in their magazines. I really admire Alexandra Shulman who has stood up for the majority of women.

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