In today’s Daily Mail there’s a great article about a letter Alexandra Shulman recently sent to designers saying their samples are too small. She sent the letter to major labels including Karl Lagerfeld, John Galliano, Prada and Versace.
She’s fantastic! Alexandra Shulman is all about business sense, and it’s great that her main argument is that it’s bad for business: she says her readers don’t want to see models that thin in editorial or advertising.
She’s so right – it’s always been amazing to me how small some samples are. I’ve styled shoots where we can’t even do up the back or any of the zips because the clothes are so small – and not just for the women’s clothes but for the men’s too!
We all have to do our part to correct this problem – it’s just good business!