Many technology companies are starting to design more and more for women. I have always been partial to having a small, light, yet power laptop. I have a Dell, and like all laptop users I have a personal relationship with my laptop and a dependency of sorts.
Blackberry is making colourful and smaller handheld devices, Panasonic is making cameras to fit a women’s hand. Women demand smaller lighter equipment but 100% functional and powerful. This season at London Fashion Week Sony was one of the official sponsors of Vauxhall Fashion Scout. During William Tempest‘s show a few VIP guests were treated to the VAIO laptop. The laptop weighs only 639 grams and is smaller than this months Vogue! I really love the intergration of fashion and technlology, functionality is really important to be but so is design. I like working with beautiful objects.
The team from Sony were backstage filming during our show. William even designed some custom laptop bags in his diamond print for the VAIO laptop.