American Apparel Porn?

I love American Apparel. So many of my basics and so much of my stylist kit comes from there, and I’ve had t-shirts from seven years ago that are still in perfect condition.

The one thing that I love about living in London is no one takes themselves too seriously, Londoners don’t try to be as politically correct as Canadians (we’re a bit obsessed, so much so that Christmas cards say "Happy Holidays"…)

I like American Apparel’s advertising campaigns – quite sexy and a bit 80’s porn…not politically correct but very appealing!

A women in British Columbia was offended that she and her 13-year-old daughter saw Butt Magazine sticking out of a backpack on display inside the American Apparel outlet at the Park Royal Shopping Centre in West Vancouver.

West Vancouver, like many B.C. cities, has a bylaw regulating the display of adult publications. They must be on a shelf at least 1.2 metres up from the floor and must be behind a sheet of opaque plastic.

Dov Charney the CEO of American Apparel CEO often walks around his office in his underwear. He says there isn’t a law that says you can’t walk around in your underwear all day anywhere in the United States of America. So somehow it seems to make sense that a CEO who walks around in his underwear stocks Butt Magazine in his shops.

Dov Charney opened American Apparel in 2003 and it’s the largest clothing manufacturer in the US with US$387 million net sales in 2007. American Apparel is a company where clothes are not made in overseas sweatshops (or even local sweatshops), but in an air-conditioned factory in Los Angeles, where employees wear bright coloured shirts and earn above minimum wage and receive full health benefits. Is it still OK for them to sell Butt Magazine? OK probably not, but as long as it’s above 1.2 metres up from the floor and must be behind a sheet of opaque plastic, why not? Sometimes I think it’s good for our mundane lives to be shaken up just a little bit.

When I first moved to London there was only one American Apparel shop, now there are seven!

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2 comments on “American Apparel Porn?

  1. loren
    March 8, 2009 at 23:23

    This was so dumb when I read about it. Why was that woman even grabbing stuff from a display? American Apparel really is a great company and I started looking into them because of the way that they treat their workers. Their new stuff is especially cute.

    About their CEO, I read a lot about him but I don’t believe most of it. I would expect a guy to wear the underwear that he’s making or else he might be putting together something bad. I love a boy in some AA briefs too!

  2. Teresa
    March 9, 2009 at 15:15

    I love their T-shirts too! The fit is just right, hugging curves in all the right places without being too short or clingy. I’ve been using their fuschia pink ones as uniforms for my team of staff for ages and the colour stays really well.

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