Stella McCartney launches it’s first mobile advertising campaign in North America.
The campaign debuted earlier this month and runs throughout January. The ads will appear on about a dozen sites in the Millenial Media network. This is the brand’s first launch into mobile marketing representing a clear step forward to reach tech-savvy consumers – women!
For the launch of the campaign, a series of banner ads will display various mobile Web sites within Millennial Media’s mobile ad network, which offers more than three billion monthly impressions across more than 2,000 sites.
You can watch a mobile fashion show and see a series of look books. You can also click on a specific design or accessory for a closer, detailed look. You can’t make purchases off the site, but you can locate the shop nearest to you and you can sign up for e-mail alerts, and a feature for subscribing to future news and information updates from Stella McCartney.