Jessica Alba for Campari

This is an unretouched picture of Jessica Alba and on the right is the final version for Campari shot by Mario Testino. Everyone always seems so surprised that photos are retouched but a photo is really just a raw image. Even still life images, mannequin and food shots are retouched. Digital enhancement is a one half of photography. It doesn’t mean that everything is fake and nothing is real. 

I like the shoot. It’s very retro, Carmen Miranda -ish and was shot in Malibu. art directed the shoot:

This is the 10 year anniversary of  the prestigious Campari Calendar. There are only 9,999 copies of the calendar.

When I was little one of my best friend’s parents would often drink Campari on ice – it seemed very grown up to me. What’s in Campari? It has sixty ingredients, It was based on artichoke extracts and mixed with fruit and cochineal dye, giving it that trademark reddish colour. It was created by Gaspare Campari between 1862 and 1867. It is still made with it’s original ingredients as the recipe has remained a secret for almost 150 years!

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One comment

  1. Katie
    December 13, 2008 at 21:21

    You just made us feel a little better this afternoon by proving that no one can look that perfect without photoshop. We know it’s necessary for advertisements but reminds us that the look is even unattainable for Jess Alba without digital enhancement! We don’t know how to do trackbacks yet- but see to see the follow up article we wrote.

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