Trends: Fashion First - Eco Second
Posted by Rebekah Roy on October 9th, 2008
There is a new trend in Eco fashion and the focus has shifted to be fashionable first - understanding that it’s fashion that sells, for the most part people will buy something because they like it, they can afford it and if it’s eco friendly that’s just a bonus.
Leju’s latest Spring Summer 09 collection shows us the continual need for eco fashion that is fashion/ trend lead. Leju are now combining "Vegetable Ivory" with sterling silver and semi precious stones. They are using their South American manufacturing techniques and fusing them with a more European style. The jewellery is very tactile and smooth - it’s hard to believe it’s a nut!
.jpg "Trends: Fashion First Eco Second")
LeJu is stocked in over 175 boutiques and galleries throughout the UK and Europe and is available from several on-line boutiques.
FYI: What is vegetable Ivory? The seed is harvested from a palm tree species called Hyphaene Phytelephas, found in the Amazonian rain forest. Vegetable ivory resembles elephant ivory in both colour and hardness and is the only 100% sustainable alternative. Tagua is another name for the seed or nut, and the rich colours are created by staining and dying it with natural plant extracts and oils.
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Tags: Eco Fashion, Jeju, jewellery, Juan Munoz, Lenny Trines, silver, trends
