I was out for a walk and saw a pair of trainers and a nice pair of Kenneth Cole shoes. It’s amazing the things we "throw" away. Of course whoever put these shoes out was thinking that someone would take them and give them a new life.
I’ve always liked Kenneth Cole; his advertising campaigns have always been provocative and about the other. I’ve always found the other more interesting because at some point in time, the other – the outside becomes part of the mainstream. It becomes the norm. We forget that the mainstream is always changing even though there are those who’d rather nothing changed at all. There will always be someone who tries to change something.
This was a window sign in Kenneth Cole stores – when you donate gently worn shoes and clothing to any Kenneth Cole New York store last Jan 17-Feb 15 you received 20% off your next purchase.