I like a brand that has attitude and something to say. 55DSL can be quite cheeky, fun and provocative. This weekend they had a party in West London to celebrate Carnival!
I love advertising: images that are cheeky, that make you think, that push boundaries and that make you feel something. I know advertising is the dream, it’s aspirational and if it’s good you just might read it. I remember my mum complaining that Vogue had so many advertisements in it and I thought to myself that that was one of the reasons I loved to look at it!