Fashion has become very fashionable and there’s something comforting and fun about working in a virtual world especially if your only 10 years old. I think I would have liked games like this when I was little. Fashion games for girls is a huge market so it’s just not surprising that Koei have created a game around Japanese Street fashion. Japanese Street fashion has been so influential – Photographer Shoichi Aoki’s books Fruits & Fresh Fruits are so popular that Aoki’s been credited with introducing Japanese street fashion to the rest of world!
In the world of Pop Cutie players will start the game as an independent designer with a small shop at a flea market – like so many real young designers. As players progress, they’ll move into larger boutiques. The competition against rival shop owners culminates in a ‘Fashion Battle,’ where a panel of judges will decide if a player’s style has enough cute or enough cool to become all the rage.
The game involves running the boutique, hiring staff and models, and decorating their shops. It also involves fashion design based on capturing and combining “images” from kids on the street. Two-player “Fashion Battles” are also possible with a friend who has a copy of Pop Cutie.
I like the concept of the game I’m just not sure if the characters are cool or fashionable enough – when someone says Japanese Street Fashion the expectations are high. Anyway when I was little, like so many other Canadians, summer holidays involved a long, long road trip – I would have loved to have a super cool fashion game to pass the time!
[resource Game Press]