Aquascutum
Posted by Rebekah Roy on July 2nd, 2008
The Shop Bluebird had a party last night to celebrate Aquascutum’s Women’s AW 08 collection. 
Michael Herz – Aquascutum’s Womenswear Designer with the very charming Jasmine Guinness Aquascutum is 155 years old and they still make all their core products in Northamptonshire. There are so many challenges for a heritage brand – how do you keep what’s unique and special about your brand while moving forward? When I think of Aquascutum I tend to think of menswear. They have a long prestiges history of menswear: in 1854 during the Crimea war British army officers wore Aquascutum coats, even Churchill worn Aquascutum. Over the years many fabulous women have also worn Aquascutum: the Vintage collection includes pieces worn by Marlene Dietrich, Bette Davis, Audrey Hepburn, and Sophia Loren! Spring Summer 08 campaign with Gisele Bündchen! 
One of the coats that I love is the Indra Coat with Paralia hat. it’s very classic but modern at the same time and I love the print. 
Courtney Blackman, Michael and Louis Mariette – milliner and Jessica Moor of Cult Beauty
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Tags: Aquascutum, beauty, Coats, Core, Jasmine Guinness, Louis Mariette, menswear, Michael Herz
3 responses so far ↓
1 Alice // Jul 3, 2008 at 12:12
I was over the moon to find a brand new linen Aquascutum jacket in a charity shop this week, alas it was way too big! A real steal at £20 though.
2 Make Do & Mend // Jul 4, 2008 at 14:14
I’m hearting Aquascutum for their core products in Northhamptonshire. They have a great outlet shop at Biscester village
3 Rebekah // Jul 5, 2008 at 10:10
Hi Alice,
£20 for a great jacket! Don’t you love when you get a bargain! Anyone can go out and spend hundreds of pounds to find a great item but it takes a good eye (and time) to find a real steal!