Primark’s sales are increasing and throw away clothes and fast fashion are just part of our every day language. So the timing couldn’t be more perfect for the BBC to launch the on-line magazine Thread in conjunction with the programme Blood, Sweat and T-Shirts.
I love fashion and I want to feel good about any of the purchases I make whether it’s food or cleaning products and especially clothing. I think it’s hard to wear an items of clothing knowing it’s harming something or someone. Fashion is something that I want to feel good about. It’s just difficult to find out what’s true and what’s important. I think any info about the latest eco-friendly fashion is a great idea. Thread addresses a range of issues that the fashion-conscious wrestle with: what damage is sustained by the environment due to irresponsible and unethical practices, what is the impact of the fashion industry on human and animal rights and what fair trade practices are in place. They have a list of eco designers, an A-Z guide of fashion terms and cool fashion shoots. We are finally starting to have a choice; we don’t only choose clothe that are fashionable and eco friendly. Long gone are the days when ethical clothing meant boring and plain!