Brian Rennie (left), Gant’s new Design Director, with Stefan Lindemann, Grazia’s Shopping Editor. Last night I went to a fabulous dinner at Sketch to celebrate Gant‘s new creative director. – Brian Rennie. Brian Rennie was previously the designer behind legendary fashion house Escada. Brian is charming and you can’t help but adore him, not just because of his accent but because of his gentle demeanour. Brain and his partner had just finished building their dream house in Scotland, he was looking forward to enjoying a long, quite life there. Yet, somehow he couldn’t resist the temptation to work with Gant – he truly envisioned their potential and now finds himself living and working in Stockholm. The new collection has some wonderful tartan shirts – influenced by Rennie’s Scottish heritage – he’s originally from Dundee. He’s added a long dress to the Cruise Collection, the whole collection has been updated creating a luxury lifestyle brand. Gant History 1914, Bernard Gant left the Ukraine to go the US 1941 The Gant family starting making shirts for Brooks Brothers, Manhattan Shirts and J. Press. 1949 Gant designed shirts with buttons on the collars, creating the first button-down shirt. 1967 the family business was sold and was owned in succession of American companies 1980’s, the Swedish company, Pyramid Sportswear, obtained the master license for all over the world except the US. 1999, Pyramid and the majority of Gant shares has been bought by Maus Frères S.A., one of Switzerland’s largest retail groups. 2007, Brian Rennie, joined Gant as their design director.