It was great to run into one of my favourite Hannah’s – Hannah Almassi from Grazia!
A press day is when a PR presents the new collection to editors and stylists. Most PRs carry more than one brand and some brands are done in house. During the press day you can create a list of the clothes you’d like to feature in your up coming shoots for the next season. Everything we are looking at is autumn/winter 08. This might be the only time the pr has the whole collection in their showroom, as the clothes will always be coming and going to different shoots. For the higher end brands usually there are no duplicates so the one collection is shipped all over the world and used by all the magazines worldwide etc. Some brand have a press office in Europe and North American, they might even have variations in the collection to suit the different markets.
It’s the prs job to get the garment as much press as possible – but not just any press. I don’t really believe that all press is good press. Every brand has a list of preferred magazines & types of celebrities that it wants to be associated with, but of course many brands/prs can be very accommodating.
At these events there is always lots of chocolates and delicious things to nibble on! I may have had one to many flake bars…