Sainsbury’s, Recycling and Emily Berezin


Last year Sainbury’s created lots of hype and environmental awarness by introducing Anya Hindmarch’s “I’m not a plastic bag”. Sainsbury’s has been recycling cardboard for about 100 years and plastic since the 1980s. They’ve even been composting for the past seven years! You can recycle batteries, printer cartridges and mobile phones at Sainbury’s. Sometimes small changes really can make a difference, like buying recycled kitchen towels, toilet rolls, writing paper, envelopes, bin bags, etc.
Sainsury’s is turning plastic packaging waste into clothes. The clothes will be made from recycled plastic, soft drink bottles, fruit and vegetable packaging, and meat trays. The fabric will feel like viscose or polyester-based and will be made into jackets, skirts, trousers and shirts. The garments are going to be manufactured in Europe to save on transport emissions and will be at a similar price point to their Tu line of clothes. I’m very curious to see what these garments will look like. Would I wear garbage? Can we fuse our love of fashion and concern about the environment on a large scale? It’s good business to show you care about the environment – it’s even fashionable but for it to work it has to be effective, genuine and long term.

You can even make cool fashion directly out of recyclable items yourself. I love this dress by Emily Berezin, a senior art student at Carnegie Mellon University. She began by collecting grocery bags, then cut them into sheets and ironed them together together to form a fabric and then made this 50’s inspired dress – which she wore!

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2 comments on “Sainsbury’s, Recycling and Emily Berezin

  1. io takemura
    March 12, 2008 at 22:22

    who is doing the designing for sainsbery’s?
    very curious but i cant wait to see them too!
    very exciting!!

  2. Ashley
    April 10, 2008 at 11:11

    These bags are so great i bought one the first week i was here for when i go to the markets and get fruit and veggies! They are super cute and you are making a political and fashion statement!

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