Last season I saw Felder Felder (German twin sisters, Annette and Daniela Felder) at Vauxhall Fashion Scout and I loved their show. I thought their pieces would be great for some fashion shoots and I used several of them. I didn’t know much about the label but the audience was cheering away and you could tell that everyone just wanted them to do well. They’re Central Saint Martin graduates and their début collection was spotted by New York’s prestigious Gen Art who invited them to show in New York. This season they were awarded a New Generation sponsorship.
Annette and Daniela showed at Vauxhall Fashion Scout and the anticipation was even greater. I was really impressed with this collection, of course I’m partial to all things a little bit rock and roll and dolls gone bad. This collection felt grown up and in one season you could see the progress – I had the impression that they were really doing their own thing and on their terms. On some level it’s easy to do a strong first show, but to do a second season and exceed expectations takes a special talent and lots of hard work! I can’t wait to see what they do next!
Stockists: UK Selfridges–London Joseph – London, Westbourne Grove Iracema– London RUSSIA Podium – Moscow GERMANY A Substitude For Love – Duesseldorf Fourstore- Berlin