Sometimes marketing is more then just marketing, it actually has a conscience and does some good. (I actually like Dove soap).
Dove has not only created the Dove Self Esteem Fund but they and Step Up are partnering to develop joint self-esteem programs that inspire girls to believe in themselves.
Dove’s newest film, from http://www.campaignforrealbeauty.co.uk
Dove’s famous first video from the campaign, called “Evolution”