Interview with ½ of Day Dream Nation:
I love the name Daydream Nation, how did you come up with it and what does it
mean to you and the label?
Daydream Nation: It was the name of Sonic Youth’s album, but it only struck me one day
when I read about a theatre director called Phelim who believed that society
has a ‘Racism against Daydreamers’. Being born in the rigid Hong Kong
education system that stifles creativity, we found it our mission to cultivate
a culture of imagination that links us back to the poetics of life, integral to
a society’s creative potential.
There seem to be a few sister and brother design duos out there. Do you enjoy working together? Do you think it gives you an advantage over
other design partnerships? Do you ever
Daydream Nation: It is a Love/Hate relationship. We know each other so well collaboration becomes economical; we know
each other’s strengths and weaknesses and we don’t have to explain things a
hundred times, but seeing your sibling all day at work and after work can be a
little too much. We can be as frank as
possible to each other (that’s a good thing) and we know whatever happens we
still love each other. And yes of course we fight,
but in a very civilized manner, so blood is spared…
Daydream Nation: London To be exact, we have finally based ourselves in Hong Kong as a Hong
Kong label for the economy of production, but we were both trained in London, so creatively we still feel very akin to the London spirit.
Have you always wanted to have a fashion label?
Daydream Nation: Kay always wanted a clothing label as far as I know, and I just want to
do my Visual-led performances. What we
are doing is neither fashion nor theatre. It is more like two people, two friends being really interested in
creating and neglecting the man-made definitions of different creative genres.
What is your signature? Is there a
specific fabric or print that you are known to use? Or a detail?
Daydream Nation: It depends on the story we are telling that season.
360 Fashion: What are some of your
favorite colors, patterns, weights of material to work with?
Daydream Nation: We are in love with creamy
colours and details made with a handmade touch, such as smocking.
Daydream Nation: Hussein Chalayan, Victor & Rolf, Jessica Ogden
Which celebrities would you most like to
see wearing Daydream Nation?
Daydream Nation: Emily Simone, Joanna Newsom, Charlotte Gainsbourg, the sisters from
What outside aspects inspire your
Daydream Nation: Puppetry, dance, theatre, film, photos, music and the Sham Shui Po area
of Hong Kong .
What were some of the struggles you had
to overcome when beginning the label?
What is the name of your current
collection and why?
Daydream Nation: SS08 is called ‘Good Morning I’m Sleeping’. The state of daydreaming is ideal for seeing
seemingly dull things with new eyes.
Where is the collection currently sold
and who are you dream stockists?
Daydream Nation: Our AW07 collection will be stocked in Harvey Nichols, Hong Kong;
Labour of Love and the Old Curiosity Shop in London; Gallery Simone, Paris;
Goggle, Coppenhagen; 2 tul aura, Belgium; and Ants in my Pants, Madrid.Dover Street Market in London would be our dream
stockist. They did come to our show in
February. Now they just need to buy in
Do you both daydream?
Daydream Nation: So far our lives have been a dream, too good to be true. So yes, I suppose.