I rarely wear trousers but I couldn't help but pop into Donna Ida's shop on Elizabeth Street to see all their denim. The very friendly staff...

Interview London Denim and Simon King Are you working on a new collection? London Denim: Constantly, although I do stop for coffee. Where are...

How cool to see Simon King's London Denim T-Shirt for Harrods in an ad in the tube station! I love these T's - they're super soft. I have a white...

Simon King from London Denim with Craig at Harriet's Muse. He gave me one of his new t shirts. It's so soft. I love it!!!