FT.com / Arts & Weekend – Bored with London Fashion Week

Link: FT.com / Arts & Weekend – Bored with London Fashion Week.

There is another time in the calendar when London could steal some limelight. Couture, a shrinking branch of fashion, happens over three days in Paris in January and July as do the "pre-collections" – displays of the collections that are delivered to stores before the main (ie ) collections and which now account for more of what’s on display in shops. So, every January and July, all the big buyers and all the editors-in-chief are in Paris for pre-collections and couture respectively. They stay only for a week or less. Ergo, why not move to the end of couture?

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