There is another time in the calendar when London could steal some limelight. Couture, a shrinking branch of fashion, happens over three days in Paris in January and July as do the "pre-collections" – displays of the collections that are delivered to stores before the main (ie catwalk) collections and which now account for more of what’s on display in shops. So, every January and July, all the big buyers and all the editors-in-chief are in Paris for pre-collections and couture respectively. They stay only for a week or less. Ergo, why not move London Fashion Week to the end of couture?