Posted by Rebekah Roy on June 16th, 2013

Euphorik is about luxury and classic cuts with a modern twist. Designer Alexander Leimback was inspired by the Gothic architecture of the Bath Abby and used monochrome prints for Spring Summer 14 collection. Euphorik uses beautiful fabrics: technical silk, cotton, cotton viscose and jersey silk mix. The label has a bit of a dark edge to it and this season it’s Alex’s use of print, crosses, stain glass imagery and religious figures that give the collection a rock ‘n’ roll feel. It’s perfect for musicians and it’s a good price point, a t-shirt retails for about £100, I’ve already put in an order for 2 and while I was at the press day another female editor put in her own person request. It’s one of those collection that the girls will want to wear too. I asked Alex if he was interested in doing a womenswear collection, maybe he the future – right now he’d just like to concentrate on the menswear.









Look book Images shot by Christopher Dadey
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Tags: "Gothic, Alexander Leimback, Euphorik, London Collection Mens, menswear, Spring Summmer 2014
Posted by Rebekah Roy on June 12th, 2013


I went to Topman to check out Agi & Sam – The Owls collection. It’s a twenty piece sportswear inspired collection. While I was looking at the collection I met a lawyer who was shopping and trying on the yellow trousers. They were a bit small for him but he had a friend who he thought would love the collection as festival wear so he took a picture on his mobile and sent it to him. It’s interesting to think of the wide demographic your collection can reach when you do a diffusion line. I like that this diffusion line really looks like Agi & Sam and that it’s affordable: the shorts and shirts are £50 and the jackets are £140.







I styled this shoot for Vision magazine using Agi & Sam. It’s refreshing to see that their diffusion line for Topman doesn’t lose their signature style.
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Posted by Rebekah Roy on June 11th, 2013

The Sandal and the Craftsman.
I’m not one to get my feet out but with the warmer weather I want to experience every moment of it and if that means exposing my feet then that’s what I’m going to do. It’s not that there is anything unusual about my feet but I’ve never been too keen on sandals until I I saw these green snakeskin flat sandals – perfect for everyday.

Friends Anita Califano and Francesca Carrillo debut their concept pop up shop with three styles, two of styles are made in their workshop in Italy and the 3rd style is custom made and is only £60! The Sandal and the Craftsman make the sandals while you wait – taking only about 15 minutes! The sandals are made with the highest quality of leather so they will wear well and become softer over time. Choosing the colour is a bit of a challenge with shades ranging from pillar box red, to olive and metallic!





The pop up shop is at Rivington Street, London until June 23rd. Visit their site for more information The Sandal and the Craftsman.
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Posted by Rebekah Roy on May 30th, 2013

Yasmin Sewell is the kind of girl that everyone wants to be best friends with: she’s smart, sophisticated and fun – and she knows how to throw a good party! Yasmin with Paper Mache Tiger launched the pop up shop Beach in The East this week. It’s a pool party celebrating Californian nostalgia in East London with espadrilles from Prism and cool sunglasses by Thomas Tait.
Beach in the East is a great edit of understated cool. The denim overalls were a big hit at the launch party – they were designed by Frederick Maxwell Kingery for Beach In the East. Many of the pieces were made specially for the pop up shop. I’m also loving the witty slogan t’s by Cecile. Beach in the East pop up shop is open for the next month and is also available on Farfetch.com.
Beach in the East is open until August 24th
Lower Ground G, 123 Clifton Street, EC2A 4LD






Wanting this Thomas Tait Cycling top





Wanting this Reece Hudson Clutch bag!


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Posted by Rebekah Roy on May 29th, 2013

Roland Mouret is charming. The whole audience was swooning over him. It might be his French accent, his good looks or the simple fact that he understands women.
Roland Mouret curated the Norman Parkinson exhibition in Bath, for Bath in Fashion. During an interview with Susannah Frankel, Fashion Director of Grazia Magazine Roland said he loved the period of the 40’s and 50’s -"it was a time redefining what women should do" and Parkinson’s work was not about the model but it was about the women. It is because of Parkinson’s sincere understanding and love for women that it made sense for Mouret to curate the exhibition. Mouret says "I’m a sucker for how women move…you remember the outfit because they move".
He isn’t your typical designer: he started out as a model and a stylist. He is the son of a butcher and has no formal training as a designer – but he’s innovative. He first worked in his father’s butcher shop and without realizing it, he learned the art of cutting and he also learned that nothing is to be wasted – an important design lesson. He used his bed sheets for calico and made a dress with no sleeves and no zipper as it was easier to design and then used a hat pin as a closure as it was more French.
Roland is famous for his Galaxy dress "to make a fitted dress where a women will feel like she can move in it…shape is perfection". Mouret said it was "when I understood that women wear a bra it changed my life". He created the Galaxy dress using a strong, stretchy fabric called Powerflex, which was used to make underwear in the 1950s. This lining has been so significant that it became a separate slip and which is almost hard to purchase as it’s always sold out.








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